A busy venue that is not busy profitably
Revenue can look healthy while discounting, labour, waste and the wrong product mix quietly weaken the return.
Independent hospitality growth
Your venue is busy.
Is it profitable?
A focused commercial review that finds the revenue your venue is leaving behind and turns it into a practical 30-day plan.
One venue. One fixed fee. No open-ended consultancy.
20+years of experience
14venues developed & launched
22.4%average revenue uplift*
6international markets
*Recorded across a previous multi-venue portfolio. Past results are context, not a guarantee.
Why a Sprint?
Revenue rarely disappears in one dramatic mistake.
It leaks through dozens of small decisions that feel perfectly reasonable in isolation. The Sprint joins them up and identifies the changes most worth making now.
Quiet sessions treated as inevitable
The answer is rarely another generic offer. It is a sharper reason for the right customer to visit at the right time.
Good service that stops short of good selling
Teams often care deeply about guests but lack the confidence, language and prompts that make recommendations feel natural.
Marketing disconnected from operations
A clever post cannot rescue a weak proposition. Promotion works when the offer, experience and commercial maths agree.
How it works
A short intervention with a very practical finish.
Before
Commercial context
A focused questionnaire and preparation call establish what you sell, when you sell it, who buys it and where the pressure sits.
Review
The venue under the microscope
Pricing, product mix, promotions, guest journey, quiet periods, events, team behaviours and digital conversion are reviewed together.
Decision
Priorities, not possibilities
Opportunities are ranked by likely impact, cost, speed and operational effort so you know what deserves attention first.
30 days
A plan your team can use
You receive a practical action plan, owner debrief and a focused staff session to turn the strongest opportunities into action.
What changes
Clarity first.
Then action.
The aim is not to produce more ideas. Most venue owners already have plenty. It is to identify which few commercial changes deserve time, money and team attention.
Good hospitality creates a feeling. Good commercial hospitality makes that feeling repeatable and profitable.
01
A clearer reason for customers to choose you
02
More purposeful use of quiet trading periods
03
Offers built around margin as well as appeal
04
Confident, natural recommendation behaviours
05
An event calendar with a commercial job to do
06
A short list of measures that support decisions
Who it is for
Built for operators who want useful truth, quickly.
Independent pubs, bars, restaurants, hotels and experience-led venues that are trading—but know the business could work harder.
A strong fit
You have real trading data, an open mind and the authority to make changes during the next 30 days.
Especially useful when
Sales have plateaued, quiet periods persist, promotions feel random or the team needs a clearer commercial rhythm.
Not a magic wand
The Sprint provides diagnosis, priorities and momentum. Results still depend on decisions being implemented consistently.
The complete Sprint
One venue.
One focused month.
We agree the format, access and any travel before you book. There are no surprise costs.
Fixed fee£895Payment confirms the bookingStart a conversation
HME / Field Guide 01
Free guide for hospitality operatorsThe Revenue
The Revenue
Already in the Room
Free operator guide
Start finding the revenue your venue already has the ingredients to create.
A practical guide to the small commercial leaks that hold otherwise good venues back—and a 30-day framework for deciding what to change first.
- Why busy does not always mean profitable
- The six revenue levers worth reviewing
- A practical venue scorecard
- Your first four weeks of action
Why Huw-Morgan Evans?
Advice from someone who has carried the keys.
Huw-Morgan is a founder, operator, trainer and experience designer whose career has moved between front-line hospitality, multi-venue leadership, international business and customer behaviour.
That breadth matters. Venue problems rarely belong neatly to “marketing” or “operations”. The strongest answers connect the offer, the people, the numbers and the guest experience.
Commercial thinking shaped by service floors, boardrooms, classrooms, start-ups and venues across the world.
Hospitality & operations
- More than two decades across hospitality, venue operations and executive leadership
- Fourteen new venues developed and launched
- Management of overseas resorts across three continents
- Responsibility for seven-figure hospitality budgets and complete venue P&Ls
- UK venue leadership including The Angel Inn, Southampton and The Clock Tower, Cheltenham
- Award-winning cocktail and menu development, events, promotions and community-led programming
- Co-founder of Raise Your Glass, creating tasting events, partnerships and corporate experiences
Founding & innovation
- Founded and successfully exited several start-up businesses
- Built a telecommunications company to a £680,000 annual turnover within six months and sold it as a going concern within a year
- Part of the original team behind the Escape Room concept and creator of The Vault experience in Seoul
- Created and launched a rapidly growing hospitality franchise in South-East Asia
- Founder and product lead of MatchMyMood, a consumer decision and discovery platform
- Experience spanning concept development, partnerships, product direction, commercial strategy and go-to-market planning
Leadership & corporate training
- Global facilitator for LG Electronics and developer of its graduate interview and selection process
- Training programmes developed for Samsung, Hyundai, Citibank and other international organisations
- Personal corporate trainer to the Governor of the Bank of Korea
- Contracted by Seoul Metropolitan Government to train government employees
- Led six mid-level managers and 120 executives within a major global retailer
- Specialist in presentation, management, business communication and hostile negotiation training
- International lecturer, career-clinic host and developer of programmes for graduates and PhD candidates
Marketing, media & communication
- Campaign strategy across advertising, local media, social media, SEO and digital channels
- Multiple television and radio appearances, including hosting two prime-time radio programmes
- Sole editor for the European Chamber of Commerce in Korea
- Professional writer and journalist for international scuba-diving publications
- Published training programmes covering interview preparation and global presentation skills
- Brand, design, content, public speaking and cross-cultural communication experience
Qualifications & credentials
Formal learning. Practical application.
- Diploma in MarketingCommercial positioning, communication and campaign thinking
- Copenhagen Business SchoolExecutive business education
- PADI Master InstructorProfessional instruction, leadership, safety and development
- Cross-cultural specialistBusiness delivered across the UK, Korea, Australia, New Zealand, South Africa and Mexico
More of the story Open full professional overview
Recognition & public work
Recognised by Seoul Metropolitan Government in 2013 for start-up industry excellence and innovation. Huw-Morgan has appeared across television, radio and international lifestyle media, and has spoken publicly on hospitality, business communication and professional development.
Writing, diving & conservation
Before and alongside his commercial career, Huw-Morgan worked as a PADI Master Instructor, wrote professionally for scuba-diving magazines and worked at a conservation site off the Great Barrier Reef.
International scope
His work has included hospitality, training and business assignments across Korea, the United Kingdom, New Zealand, South Africa, Australia and Mexico, with English at native proficiency and elementary Korean.
Community & people
His approach is grounded in team leadership, recruitment, staff retention, stakeholder management, community programming and an earlier volunteer role supporting young people as an Assistant Cub Scout Leader.
A better next 30 days
Your venue does not need more noise.
It needs a sharper decision.
Tell me where the business feels stuck. We will establish whether the Sprint is the right next move.